New AI dash cam slashes risky driving behaviours with in-cab verbal alerts

Geotab has launched the GO Focus Plus AI dash cam and its new video intelligence platform. This dual-facing dash cam is designed to address a crucial industry need by providing proactive, in-cab support that helps drivers self-correct risky habits. In a recent large pilot, the voice coaching functionality helped decrease tailgating by 90% and phone use by 95%.

The platform helps fleets improve driver safety by providing instant, highly accurate voice feedback to drivers, while also offering fleet managers a new coaching platform to deliver targeted and effective training. This system turns every alert into a coaching opportunity, striving to prevent accidents and create a measurable impact on fleet safety culture.

The transportation industry is at a crucial juncture. A recent survey by the company noted that drivers believe there is an increase in driving accidents, with 46% having considered leaving the profession in the year prior. Commercial drivers face long hours, unpredictable conditions, stress and wellness challenges, and even unfair blame in incidents. At the same time, fleet managers are dealing with increasing costs, the vital necessity to keep their workforce safe, and the requirement to protect the company's reputation. These challenges have a profound human and financial impact, directly impacting driver well-being, business vitality, and the safety of our shared roads.

"We believe the safest fleet is a well-supported fleet," said Charlie Elliott, senior vice president, Marketing and Marketplace at Geotab. "Our new video intelligence platform and the GO Focus Plus AI dash cam are a direct investment in supporting the driver and their safety. By uniting the power of video with Geotab data intelligence, we are providing drivers with an in-cab partner that helps them correct risks instantly. This system empowers fleet managers to move beyond reactive incident review and instead foster a culture of safety that protects their most valuable asset, which is their people."

Key Features of the platform:

• Proactive Driver Coaching: The AI dash cam provides instant, in-cab voice prompts to drivers when risky behaviours like distracted driving (e.g., phone use, fatigue) or tailgating are detected, helping them correct their habits.
• Targeted Fleet Management: AI-driven video intelligence surfaces the most urgent risks and repeat patterns for quick review, eliminating the need for fleet managers to sort through extensive footage. Each alert includes video and contextual data, enabling targeted and effective coaching.
• Seamless Workflow and Safety Culture: The MyGeotab platform allows for a seamless workflow, including the assignment, tracking, and recognition of progress, reinforcing a strong culture of safety within the fleet.

The company's video intelligence platform is built to evolve continuously. Its advanced AI models refine detection and coaching automatically with every update, ensuring fleets always have the smartest, sharpest tools to stay ahead of risk without extra administrative work. The platform's open architecture is designed to support a growing family of advanced cameras, with new models and capabilities planned for release in the coming months.

The new video intelligence platform, featuring the GO Focus Plus AI dash cam, represents a notable step forward in the company's commitment to fleet safety, uniting driving data and video to deliver a comprehensive picture of risk and a path for improvement.