BLE printable asset labels offer real-time location sensing

Molex has introduced TrackLabel BLE Printable Asset Labels, which deliver real-time location tracking data to enhance operational efficiency, security, and visibility across global supply chains. This innovative smart label platform integrates BLE beacon technology and ultra-thin, flexible material that adheres easily to assets, containers, or products for continuous and accurate reporting on in-transit goods, helping to reduce the risk of loss, theft, or misplacement.

"With TrackLabel, Molex leverages decades of expertise in flexible printed-circuit solutions, wireless connectivity, sensors and thin-film batteries to help customers optimise critical logistics and operational workflows," said Dave Atkinson, VP and GM, Industrial Solutions, Molex. "The opportunity to provide real-time status updates on the location and condition of critical assets empowers shippers to quickly follow chain-of-custody, ensure product integrity and meet regulatory compliance requirements."

Unlike traditional RFID labels, BLE label technology offers superior read range, reduced infrastructure costs, and enhanced data transmission capabilities. Among emerging BLE label market entrants, the new asset label combines the thinnest form factor, measuring less than 1mm thick, with a patent-pending activation mechanism that raises the bar on fast and easy implementation. Users peel and stick the flexible label on any asset, which then automatically activates the battery from sleep mode for optimal battery utilisation.

The active BLE technology in the label automatically integrates with existing BLE infrastructure, including gateways or smartphones, to facilitate reliable connectivity with a 100m read range for short- and long-range asset tracking. Moreover, it supports environmental monitoring capabilities to provide valuable data for sensitive or high-value items, supplying precise control over the conditions in which assets are stored and transported.

The ability to track temperature, humidity, and exposure to ambient light is particularly beneficial for maintaining the quality and safety of perishable goods, as well as for cold-chain monitoring, which is essential for food and beverage, and pharmaceutical applications. This unobtrusive, low-profile asset tracking solution is also suited to boost operational efficiencies and supply chain visibility for other industries, encompassing automotive, industrial automation, healthcare, manufacturing and telecommunications.

The asset label utilises a non-lithium-based battery that is disposable and designed to comply with air-shipment regulations, as well as internationally accepted standards for global deployment. Thin enough to pass through a standard label printer, it can also be easily customised with graphics and logos. Backed by the company's global manufacturing capabilities and world-class engineering support, the label materials, size, shape, and sensors can be customised to accommodate a vast range of specialised applications.

The TrackLabel BLE Printable Asset Label is suited for automotive, food and beverage, industrial automation, healthcare, manufacturing, pharmaceutical and telecom applications.