New product family portfolio simplifies selection process

22-02-2024 | LEMO | Industrial

LEMO has announced the launch of its enhanced product family portfolio aimed at simplifying the customer selection process. With a commitment to providing over 90,000 custom solutions tailored to fulfil specific needs, it continuously expands its product offerings to satisfy evolving market demands.

Designed to streamline the presentation of the company's extensive range of solutions, the new product family portfolio highlights core series organised into six distinct families based on shared functionality and specific market applications.

"We used basically two concepts: the first one was really to focus on the series that sell most; the second was to regroup those series that share similar features and that share similar needs in the market," explained Wim Vanheertum, head of product marketing.

The six product families include:

ORIGINALS that are configurable solutions tailored to individual needs. REDEL is a medically preferred solution designed for reliability and performance. OPTIMA supplies optimised solutions engineered for efficiency. SUPREME is an extreme solution built to withstand harsh environments. SPECIALTIES deliver specialised solutions catering to unique requirements. CABLE SOLUTIONS provide unique cable solutions offering comprehensive connectivity.

This classification system lets customers quickly identify the most suitable series for their applications, ensuring a seamless selection process. As well as the product families, the company emphasises its commitment to delivering customised and comprehensive connectivity solutions through various complementary services.

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By Seb Springall

Seb Springall is a seasoned editor at Electropages, specialising in the product news sections. With a keen eye for the latest advancements in the tech industry, Seb curates and oversees content that highlights cutting-edge technologies and market trends.