The fast-moving hospitality industry is always looking for novel ways to differentiate its brands while increasing ROI and loyalty based on enhanced customer experiences. Raising the standard of innovation, Litemax’s latest interactive circular 33” display is an eye-catching resized LCD ideal for usage in bar tables installed in cafes and restaurants. It incorporates a custom made Zytronic multitouch projected capacitive technology (MPCT) sensor, coupled with object recognition capability built into the associated Zytronic ZXY500 multitouch controller’s firmware.
The interactive surface is a specially designed, round ZyBrid multitouch sensor able to detect up to 100 simultaneous touches. It features a printed border and machine polished edges for aesthetics and safety. Litemax mounts this on top of a 32” LCD panel resized to a round shape. Together, the two elements create an attractive, practical, all-glass-fronted design, free of unsightly bezels or frames.
Litemax has combined an LED ‘halo’ around the display’s perimeter with two convenient induction phone charging pads hidden underneath. The pads work through the halo and overlaying touch sensor glass, adding discreet but beneficial functionality for patrons seated around the table.
It has also integrated an Intel smart display module. The credit-card-sized computer plugs directly into the display to provide all the WiFi communication as an all-in-one turnkey solution. The module gives local operators the freedom to tailor the display’s software to, for example, decrease the waiter’s workload or display promotions that increase sales and customer engagement.
“The bar table is the next generation of bar or restaurant artificial IoT engagement and can be used for guests to play games and the like or, even, interact with other tables to buy a round of drinks,” says David King, president, Litemax. “The lighting halo can be programmed to the venue’s music to create a lively atmosphere or set to a romantic mood or brand colour.”
“In a chic bar or winery, for example, a marker can be attached to a specific glass or bottle, enabling the user to engage with their chosen wine – perhaps find out more information about its aroma and taste or vintage,” suggests Mr King. “This application would also work well in specialist whiskey or gin bars. Conversely, in a quick-service restaurant, object recognition can enable users to engage with interactive menus or discover new special offers.”
“Zytronic’s ZyBrid sensor technology gives a rapid touch response and excellent touch accuracy,” concludes Mr King. “The integrated object recognition technology allows our customers to deliver a new dimension to their brand identity for a unique user experience.”