Murata's MAGICSTRAP is a robust miniature RFID tag module that can withstand the injection moulding process and is embeddable into a PCB, protecting it for use over a long lifecycle. Copying and pasting one of the cost free standard patterns into the PCB layout allows using the ground plane as a tag booster antenna. This eliminates the need for dedicated antenna design, making it easy to use. One MAGICSTRAP variant comes with an I²C-interface, so it can be used for software configuration and also as a low cost air interface. Some of the UHF and all of the HF/NFC-variants come with an integrated antenna, allowing it to be used as an ultra-compact tag able to survive severe environments such as injection moulding. This technology has important applications across all areas of electronics, particularly sensor applications, IoT, industrial PCs, LED applications, PLCs, factory automation, measurement and test equipment, says the company. RFID Tomorrow, Dusseldorf, Germany, 28 – 29 September 2015.