Location hyper-precise tracking software improves GPS

25-10-2021 | Naurt | New Technologies

Geo-location startup, Naurt, has announced full public access to a game-changing software set to unlock the future of hyper-precise location tracking. After a year of beta testing with a pilot group of high-profile local and international businesses and governments, the company has now made its first-of-its-kind software accessible to any and all businesses across the globe. The startup’s plug-and-play toolkit has no direct competitors currently and promises to deliver 45 times more accurate location data when utilised indoors or outdoors and across borders.

Current GNSS technology – what most people think of as GPS or SatNav – simply cannot guarantee accuracy in built-up areas where even a reasonably large tree can make pinpointing an exact location impossible. Even in open spaces, industries relying on knowing where something is in relation to something else are still employing outdated technology that is only good enough at best.

The company's software does not substitute the satellite location services businesses use. Instead, it just integrates seamlessly with it and fixes the problems that make the location data inaccurate. Where businesses might currently be able to pinpoint a location to within around 20m, integrating the solution could improve accuracy to within centimetres.

Jack Maddalena, co-founder and CEO of Naurt, commented: “Naurt is making geo-location ultra-precise. Standard satellite location services are no longer fit for purpose and are costing businesses and people time, money and safety. We have created the world’s first platform that can improve on this without the need for extra hardware. The work we are doing will be transformational for people and businesses around the world”.

In a recent pilot for a large micro-mobility company, the company corrected location fixes by an average of 14.6m with a maximum correction of as much as 78m. Empowering their fleet with Naurt software made it feasible for the company to expand into remarkably built-up cities that would have been out of the question previously.

Jack said: “Naurt’s innovation enables a diverse sphere of enterprises to improve their solutions, unlock opportunities and break into new markets. We have seen the impact of our work with our customers who, through intelligent location data, are identifying revenues in ways once thought impossible. Here at Naurt, we can imagine a future where there is a new technological revolution based on location hyper-precision, and we believe strongly that Naurt is the company to make this happen.”

By Natasha Shek