Embedded APU powers Samsung's digital signage systems
AMD has announced that the AMD Embedded R-Series accelerated processing unit
(APU), previously codenamed Bald Eagle, is powering the latest set-back-box
(SBB) digital media players from Samsung Electronics. With high
performance, low power, and broad connectivity, the new Samsung SBB-B64DV4
is an ideal fit for demanding signage applications that transform Samsung
SMART signage displays into inclusive digital tools for a wide range of
business needs, says the company.
Using AMD's Embedded R-Series APUs, Samsung SBB media players for digital
signage deliver breakthrough HD graphics performance and support multi-video
stream capabilities up to two displays, all in a power efficient and
ultra-compact form factor.
"Digital signage is a key vertical for the AMD Embedded business," said
Scott Aylor, corporate vice president and general manager, AMD Embedded
Solutions. "The AMD Embedded R-Series APU enables leading digital signage
providers to harness high levels of compute and graphics performance within
a low-power design envelope. AMD Embedded Solutions help designers at
Samsung achieve aggressive form factor goals and drive down system costs
while providing the rich multimedia their digital signage customers'
The AMD Embedded RX-425BB APU combines a high performance x86 CPU with an
integrated, discrete-class AMD Radeon R6 graphics processing unit (GPU) in a
low-power configuration to minimize heat dissipation constraints and meet
demanding energy efficiency requirements. The processor utilizes AMD's
latest Graphics Core Next (GCN) architecture, created for advanced graphics
applications and parallel processing capabilities.