Partnership launches high-performance SoM extending AI and IoT technologies

22-09-2025 | Grinn | Semiconductors

Grinn launched a strategic partnership with MediaTek, which will help it extend the implementation of advanced AI and IoT technologies based on its off-the-shelf embedded computing systems.

The first fruit of the partnership is the creation of a family of SoMs based on the MediaTek Genio 700 and Genio 510 application processors. The new Grinn GenioSOM-700 and GenioSOM-510, the world's smallest SoMs based on the MediaTek Genio platform, support a combination of demanding compute workloads, real-time AI operations, and high-quality video, display and audio applications.

The partnership with MediaTek also enables the company to develop innovative and effective custom embedded computing solutions for its customers, allowing it to draw directly on MediaTek's advanced technical support, gain early access to MediaTek product roadmaps, and receive privileged supply-chain support.

"The solutions that are being brought to life through our partnership with Grinn utilise AI capabilities and advanced connectivity, enabling a wide variety of benefits in the SoM and wireless module space," said CK Wang, general manager of the IoT Business Group at MediaTek. "The MediaTek Genio 700 makes it possible for Grinn to effectively address a diverse range of IoT applications and market segments."

"At Grinn, we are making the integration of edge AI into end products far less complex for customers. The combination of high-performance computing and low power consumption in our ready-to-use modules means our clients can move from prototyping to deployment much faster.

"The partnership with MediaTek ensures that innovative AI solutions at the edge are not only more accessible, but also scalable and production-ready from day one," said Robert Otręba, CEO of Grinn.

The GenioSOM-700 is a high-performance SOM for smart home devices, industrial automation equipment and computer vision systems which require high-throughput vision processing capability and advanced AI acceleration. The industry's smallest SoM based on the Genio 700 processor, it is supplied in an LGA-312 format, which has a footprint of just 37mm x 42.6mm.

The GenioSOM-700's processor features dual 2.2GHz Arm Cortex-A78 cores for intensive compute workloads, six 2GHz Cortex-A55 cores for efficient multi-tasking, and an Arm Mali-G57 GPU for sophisticated graphics and smooth image rendering. The MT8390 supports real-time AI operation thanks to an on-chip 4 TOPS NPU.

The GenioSOM-700, which supports demanding compute and AI workloads in machine vision and audio applications, provides a combination of high-speed interfaces, image signal processing and video codecs.

The company also produces the GenioSOM-510 based on the MediaTek Genio 510 processor. Featuring dual 2.2GHz Arm Cortex-A78 cores and four Cortex-A55 cores, this SoM also features an on-chip NPU.

The GenioEVB gives developers a versatile evaluation platform for the GenioSOM family of modules. Featuring a wide range of headers, the GenioEVB ensures effortless integration of sensors and modules with the company's GenioSOM products. It serves as an excellent reference for developers, streamlining the creation of schematics and PCB layouts for new product development.


sebastian_springall.jpg

By Seb Springall

Seb Springall is a seasoned editor at Electropages, specialising in the product news sections. With a keen eye for the latest advancements in the tech industry, Seb curates and oversees content that highlights cutting-edge technologies and market trends.