FORTEC United Kingdom: The New Era of Display Technology Ltd

03-11-2023 | By Jack Pollard

Display Technology Ltd, a leading innovator in display and technological solutions, has experienced a remarkable journey since its foundation. As part of its ongoing evolution, a pivotal step has been its strategic partnership with the esteemed global entity, FORTEC Elektronik AG group. This collaboration marks a fresh chapter for Display Technology Ltd, leading to a dynamic rebranding initiative. This rebranding is more than just a name change; it signifies a renewed commitment, showcasing the company's aspiration to expand its reach and solidify its role as an industry leader.

The Evolution of Display Technology Ltd

From its early days, Display Technology Ltd has been synonymous with innovation and excellence in the world of display solutions. Over the years, the company has garnered numerous accolades and established itself as a trusted name in the industry. Its achievements are a testament to its relentless pursuit of quality and customer satisfaction.

As industries evolve and markets shift, the need for businesses to adapt and grow becomes paramount. In this light, rebranding emerges as a strategic move, allowing companies to realign their brand with their evolving vision and expanded offerings. For Display Technology Ltd, the rebranding initiative is not just about a new name; it's about setting the stage for future growth and reaching new horizons.

The introduction of the new brand identity, FORTEC United Kingdom, is a reflection of this ambition. It captures the essence of the company's expanded vision, signaling its commitment to cater to a broader spectrum of industries and clients. This new identity embodies the company's promise of delivering comprehensive solutions while upholding the legacy of excellence that Display Technology Ltd is known for.

What the Rebranding Means for Stakeholders

For stakeholders, the rebranding of Display Technology Ltd to FORTEC United Kingdom signifies a new era of growth and opportunities. While the core values and commitments of the company remain steadfast, the rebranding heralds a series of enhancements designed to better serve the diverse needs of its clientele.

Central to this transformation is the introduction of five specialized areas under the FORTEC United Kingdom banner:

  • TFT Display and Touchscreen assemblies: State-of-the-art display technologies and interactive solutions, meticulously crafted to cater to the distinct requirements of various industries.
  • Industrial Monitors: Rugged and dependable industrial-grade monitors, engineered for the most challenging environments.
  • Embedded Technology: Cutting-edge embedded solutions that drive intelligent systems and devices, ensuring seamless integration and performance.
  • Power Supply Solutions: Innovative power supply strategies that guarantee consistent and reliable performance for mission-critical applications.
  • Components: Premium quality components that cater to a diverse range of technological requirements, ensuring durability and efficiency.

Each of these specialized areas is backed by a team of industry experts, bringing to the table a wealth of knowledge and experience. This specialization underscores FORTEC United Kingdom's unwavering commitment to delivering tailored solutions. It's not just about providing products or services; it's about understanding the unique challenges of each client and crafting solutions that empower them to achieve their goals.

"We are immensely excited to unveil our new brand identity as FORTEC United Kingdom," expressed Andrew Ferrier, Operations Director. "This rebranding initiative is more than just a fresh look; it symbolizes an exhilarating chapter in our company's journey. While we cherish and honor our roots as Display Technology, we are equally enthusiastic about our future trajectory as FORTEC United Kingdom. Our unwavering dedication to excellence and our promise to our stakeholders remain at the heart of everything we do."


As FORTEC United Kingdom embarks on this transformative journey, stakeholders can anticipate a series of enhancements and expanded offerings tailored to their needs. The rebranding is not just a change in name; it's a promise of a brighter, more inclusive future where the company's commitment to excellence and innovation shines even brighter.

The official unveiling of the new brand identity is set for 1st November. This date is not just a milestone; it marks the beginning of a new era for the company, an era where the legacy of Display Technology Ltd seamlessly merges with the renewed vision of FORTEC United Kingdom.

In closing, the transition to FORTEC United Kingdom is a testament to the company's resilience, adaptability, and forward-thinking approach. It's a reflection of the company's dedication to its stakeholders and its unwavering commitment to setting industry benchmarks. The future looks promising, and FORTEC United Kingdom is poised to lead the way.

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By Jack Pollard

Jack has spent over a decade in media within the electronics industry and is extremely passionate about working with companies to create interesting and educational content, from podcasts and video to written articles for engineers and buyers.